December 2011 - FutureBright launches new website introducing its digital sales platform for Financial Services

FutureBright’s digital sales solution is rooted in their ability to deliver the three principle activities associated with digital sales: digital distribution, digital marketing, and managed administration. This three-pronged approach to digital sales provides a complete managed solution for businesses looking to implement their digital sales strategy.

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In  today’s  always-on,  customer-centric and  connected  business  environment, marketing  and  technology  are  rapidly  converging.  Each  is evolving  at breakneck  speed.  This  dynamic  business  environment  presents  insurers  in pursuit  of  high  performance  with huge opportunities to  expand  and  deepen their  customer  bases.

See where Accenture believes the future of Digital Marketing for the Insurance Industry.

Fall 2010 - Emerging Trends in Digital Marketing for Insurance

As online video streaming continues to explode, insurance companies will also increase their advertising in this format. Insurance companies will increase online display advertising as it increasingly is viewed and measured as brand advertising, not direct response advertising Microsites will also be measured for their branding impact.
 
Expect a surge in mobile media users with new handsets purchased during the holidays. While iPhone provides the most attractive audience, Blackberry has the most Smartphone users and the new App World.

September 9, 2010 - FutureBright Adds to its Suite of Online Insurance Products

FutureBright announced today, that it has added new products to its online transaction platform.  Brokers can now go to their MyPlatformTE™ portal and find a roster of Travel and Term Life insurance products alongside Critical Illness, Accidental Death, Hospital Cash and Health & Dental coverage.

July 22, 2010 - FutureBright Releases Comprehensive Customization Suite for MyPlatformTE Online Sales Transaction Platform

FutureBright has released its Comprehensive Customization Suite (CCS)™ for MyPlatformTE™, the industry leading Online Sales Transaction Platform. Created to provide Insurers and Distributors with the highest level of customization, the CCS™ allows users to choose any color, logo, banner, and font they require for any transactional web page.

June 21, 2010 - FutureBright’s Online Sales Transaction Platform Now Available on iPhone and Blackberry

FutureBright Insurance Group ’s new industry leading Online Sales Transaction Platform and its roster of Travel, Life, and Critical Illness insurance products, can now be accessed by iPhone and Blackberry users through their online browsers. Insurers and Distributors wishing to use the platform called MyPlatformTE™, can now convert and distribute any product, regardless of complexity, to an online format that can be customized to any point of sale, which now includes mobile devices.

May 06, 2010 - FutureBright Releases Unique Next Generation Online Sales Transaction Platform

FutureBright Insurance Group Inc. has released its new, industry leading, Online Sales Transaction Platform. The platform, called MyPlatformTE™ allows Insurance Companies and Distributors to convert any product, regardless of complexity, to an online format that can be customized to any point of sale.